One simple trick which I implemented a few months back has quadrupled my Adsense revenue and I would like to share this. I previously had adverts which were the 468 x 60 variety within a post... I like these because they made my posts looks tidy and integrated and earnings were ok. I was loathe to try the larger ones as I thought they would make my site look ugly and could turn off my visitors.
However, one bored day, I decided to experiment anyway (I could also put it all back if I could see visitor numbers start to go down or if people sent me emails saying how horrid it looks). I swapped out the 468 x 60 ones with the larger 300 x 250 or the 336 x 280 and boom, my Adsense revenue quadrupled! If you look at my links above you can see that I have done this on all my blogs now and there's been no sign decreased visitor numbers.. if anything, it's been going up and that also means more revenue. No one has wrote in to say how messy the sites look and it doesn't detract from the content that I already have on them.
Try it and let me know, I'd be interested to know how you got on or if indeed you have some other simple tricks which could help raise it even more.
Just so you know, Adsense have something called CTR (Clickthru Rate) which is the percent of clicks on adverts vs the number of times your adverts are seen. I was getting around 0.4% on average before but now it's around 1.5% which is awesome. There are some days of course I get much higher but I'm taking an average across all my blogs.
Upwards and onwards :)
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